Why is Online Video Advertising Necessary in Your Site Promotion Mix?

For the die-hard advertising professional, online video advertising has not come as a flash in the pan. It has come to stay and climb greater heights. A large internet savvy population both in the U.S.A. and the U.K. with broadband connectivity further add strength to this newfound medium. Here are 7 reasons why online video advertising should form part of your advertising mix.

1. Only users opting to watch the specific content will be viewing your ads unlike the traditional TV advertisements.

2. Great opportunity to target audience by any parameter like age, gender, education, geography etc. which is absent with every other video delivery formats.

3. Popularity of internet video

4. No waiting periods – Advertisers need not wait for appropriate slots to be available to carry their advertisements. Online video advertising is delivered instantly and viewed round the clock from different parts of the world.

5. Better relevance since the online video advertising runs along with relevant content and tailored to the right length according to the video.

6. Immense breadth and reach of audience. Google embeds the You Tube into the results and Facebook/MySpace has made it even easier with the effort of pasting URL.

7. Tracking – Distinct from other media, you can track the number of people who have seen your advertisement and even their personal information.

In conclusion, if you can make a compelling video for the target audience, with the length of the video in proportion to the content of the video clip into which your ad is placed, online video advertising has all the ingredients to fetch you rich dividends.

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